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About TuraFlex


Tura is proud to be one of the first providers of memory metal. TuraFlex glasses have been remembering for over 20 years and the tradition continues. This TuraFlex collection of memory metal glasses for men offers today's man quality eyewear that is functional, stylish and affordable. No eyewear practice should be without it.

CoolFrames Designer Eyewear Boutique is an authorized TuraFlex online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.