About INVU


With over 120 years of experience in the optical industry, INVU sunglasses bring modern and stylish frames to the mix with a versatile range of products. INVU is created by Swiss Eyewear Group, and they’re committed to crafting quality eyeglasses that look far more expensive than they actually are.

Value shoppers take note - when you want European styling at an affordable price, INVU sunglasses are what you need. Their line-up includes frames for men, women, and children, along with fashion forward sunglasses that meet a variety of needs.

From glam and retro styles to more modern silhouettes, INVU by Swiss Eyewear Group literally has something for everyone. You can find a range of colors and materials used in their optical collection, giving you the freedom to select the style that’s right for you. Once you try on one of their frames, you’ll wonder why you waited so long to experience what quality feels like.

CoolFrames Designer Eyewear Boutique is an authorized INVU online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.